Page 19 - Ural prospectus 8 Nov 16

Course Curriculum

Term I : 5 Core subjects Term II : 3 Core subjects

Ÿ International Business Management Ÿ Human Resource Management
Ÿ Organizational Behaviour Ÿ Marketing Management
Ÿ International Economics Ÿ Management Information Systems
Ÿ International Business Law and Business Ÿ Research Methodology
Ÿ 1 Project *
Culture
Ÿ Financial and Management Accounting

*Project should be selected at the beginning of Term II and completed/submitted before end of Term II

Term III - Specializations
(Students can opt for any one of the 17 specializations)

FINANCE HUMAN RESOURCE
Ÿ International Financial Management Ÿ International HRM
Ÿ Financial Markets & Services Ÿ Training & Development
Ÿ Corporate Finance Ÿ Human Resource Planning
Ÿ Mergers & Acquisitions Ÿ Compensation & Benefits

MARKETING BANKING
Ÿ International Marketing Ÿ International Banking & Finance
Ÿ Product & Brand Management Ÿ Credit Risk Management
Ÿ Market Research Ÿ Risk Management & Insurance
Ÿ Sales Management & Promotions Ÿ Credit Appraisal & Monitoring

INFORMATION TECHNOLOGY HEALTHCARE & HOSPITAL MANAGEMENT
Ÿ Technology Platforms Ÿ Principles of Health Care Management
Ÿ Knowledge Management Ÿ Disaster Management
Ÿ IT Project Management Ÿ Hospital Administration
Ÿ Enterprise Resource Planning Ÿ Service Marketing for Hospitals

RETAIL MANAGEMENT ADVERTISING & MEDIA MANAGEMENT
Ÿ International Retailing Ÿ Advertising Management
Ÿ Consumer Buying Behavior Ÿ Product & Brand Management
Ÿ Retail Buying Techniques Ÿ Consumer Buying Behavior
Ÿ Franchising Ÿ Media Planning

TOURISM & HOSPITALITY MANAGEMENT POWER MANAGEMENT
Ÿ Fundamentals of Tourism Management Ÿ Management of Power Transmission &
Ÿ Service Marketing
Ÿ International Marketing Distribution
Ÿ Safety & Security in Tourism Ÿ Renewable Energy
17 Ÿ Power Generation
Ÿ Energy Management